At a Glance: This artcile will enhance your understanding on how how Trackier Web SDK will bring revolution in iGaming with regards to tracking accuracy.
Overview
In the competitive realm of iGaming, where data-driven decisions are paramount, Trackier's Web SDK offers a robust solution to the challenge of lost tracking tokens. By seamlessly integrating this SDK into your website, iGaming operators and brands can elevate their tracking capabilities, ensuring accurate data capture and strategic decision-making for sustainable success.
Challenge
When users click on tracking links and subsequently close the tab, the standard cookie-based tracking mechanism may lose the essential tracking token. For iGaming websites, understanding the user journey is pivotal for effective marketing, making it imperative to find a solution that overcomes this limitation.
Solution
To tackle the tracking token loss challenge, iGaming websites are advised to implement Trackier's Web SDK. This SDK allows for a call to be made, retrieving the stored tracking token even if the user has closed the tab and accessed the website organically.
Implementation
To integrate Trackier's Web SDK into your iGaming website, add the following script to all landing pages within the <BODY> tag:
The script to be placed - All landing pages
<script src='https://static-cdn.trackier.com/js/trackier-web-sdk.js'></script>
<script>TrackierWebSDK.init()</script>
Utilizing the Tracking Token
On the registration or activity page, use the following function to retrieve the tracking token. This need to be placed in the <BODY> of the website.
var trackingToken = TrackierWebSDK.getTrackingToken()
This function ensures that the essential tracking information, such as the click ID, is captured at a critical point in the user journey.
Benefits of Placing Trackier Web SDK
Enhanced Tracking Accuracy: Overcoming cookie limitations, Trackier's Web SDK ensures precise tracking.
Optimized Marketing Strategies: Access to comprehensive tracking data allows for refined marketing strategies based on real user behavior.
Improved Customer Acquisition and Retention: A precise understanding of the user journey enhances efforts in acquiring and retaining customers.
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