At a Glance: This article aims to provide insight on the concept of goals and events, as well as instructions on how to set them up on the panel. Additionally, it will explain the process of generating a postback for goals on the panel, which can then be shared with your advertiser.
Goals represent different actions that take place at various stages of the user journey. In Affnook’s network platform, you can now create and manage goals within your campaigns. Along with the default goal, you also have the option to add additional goals to track specific actions.
Setting up goals or events
Goals can be created in two ways — either while setting up a new campaign or by adding them later to an existing campaign.
When creating a new campaign, the option to add a default goal appears right after you enter the payout details. In this section, you’ll need to provide the required goal details to complete the setup.
Goal Title: This field is mandatory. This field will have the name of the goal that you want to set.
Goal Value: This is a required field. The goal value should be the value given by your advertiser to save. This value is saved in the postback as well for successful recordings of goals or events.
Goal objective: It can either be CPS and CPA.
Goal type: Goal type can be either public or private.
Goal payout model:The payout model for the goal can be decided and selected accordingly. It can either be fixed or a percentage, depending on your requirements.
Coverage: You can select multiple geo's for which this goal will work.
Currency: You can select the currency for the goal.
Revenue: Add the revenue that you are getting for this goal from the advertiser.
Payout: Add the payout that you want to give to your publisher for successfully recording the goal.
Creating Goals for Pre-Created Campaigns
In addition, you can create new goals or add extra goals after setting up a campaign. To do this, go to the Campaigns section from the dashboard and select the specific campaign where you want to add goals.
Once inside the campaign, navigate to the Goals section and click on Add Goal to create one.
A pop-up box will appear on the screen to create a goal. Simply fill in the required details as explained above, and then click Submit to successfully create the goal.
Goals Postback
Once the goal is set up, you can access the event postback directly from the campaign. To do this, navigate to the Conversion Postback section within the campaign. From there, you can copy the postback URL for the goal.
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