At a Glance: This article helps to understand the use of conversion reports and the steps to view and analyse the same.
With the conversion report, you can measure the performance of every campaign with a date range filter and advanced reporting options.
You can segregate the report based on the different groups by options available, such as campaigns, affiliates, Brands, goal ID etc. Also, you can export the conversion log CSV file from the save report button to view the reports offline.
To access the conversion report, simply go to the Dashboard and navigate to the Conversion Report section.
Reporting Attributes
Campaign Name – The name of the campaign associated with the conversions.
Conversion Count – Total number of conversions recorded for the campaign.
Approved Conversion Count – Number of conversions approved by the advertiser.
Rejected Conversion Count – Number of conversions rejected by the advertiser.
Pending Conversion Count – Number of conversions still awaiting approval or review.
Conversion Revenue – Total revenue generated from the conversions.
Conversion Payout – Total payout made to affiliates for the conversions.
Report Filter
We have a lot of options and filters available in the conversion report; you can apply them and check the data according to your requirements.
Below is the description of a few filters:
Campaign – Filter conversions based on the specific campaign selected.
Affiliate – Filter conversions by the affiliate/publisher driving the traffic.
Brand – Filter conversions according to the advertiser/brand running the campaign.
Goal Objective – Filter conversions by the specific goal or event being tracked.
Group By
Campaign – The campaign under which the conversion is tracked; you can group the report by campaign.
Affiliate – The affiliate/publisher who generated the conversion; you can group the report by affiliate.
Brand – The advertiser or brand running the campaign; you can group the report by brand.
Goal ID – A unique identifier assigned to a goal; you can group the report by goal ID.
Goal Value – The value associated with the goal (e.g., revenue amount); you can group the report by goal value.
Goal Objective – The action or event being tracked as a goal; you can group the report by goal objective.
Currency – The currency in which revenue/payout is recorded; you can group the report by currency.
Country – The user’s country where the conversion occurred; you can group the report by country.
Date – The specific date of the conversion; you can group the report by date.
Month – The month in which the conversion occurred; you can group the report by month.
Source – The traffic source that generated the conversion; you can group the report by source.
Region – The user’s region where the conversion occurred; you can group the report by region.
P1–P10 – Custom parameters used to capture extra tracking details (e.g., ad ID, placement, keyword); you can group the report by these parameters.
KPIs
Conversion Count – Total number of conversions recorded.
Approved Conversion Count – Number of conversions approved by the advertiser.
Rejected Conversion Count – Number of conversions rejected by the advertiser.
Pending Conversion Count – Number of conversions still under review.
Conversion Revenue – Total revenue earned from conversions.
Conversion Payout – Total payout made to affiliates for conversions.
Conversion Profit – Net profit calculated as revenue minus payout.
Conversion logs
You can access Conversion Logs by navigating to the Conversion Logs section within the Conversion Report.
Here, you’ll be able to view every individual conversion that has been recorded on the panel.
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