Overview
The Affiliate Report provides detailed insights into affiliate performance across your offers and campaigns. This report enables you to monitor key metrics like clicks, conversions, revenue, payouts, and player activity, helping you optimize your affiliate strategies and maximize ROI.
Accessing the Affiliate Report
To view the Affiliate Report:
Log in to your Affnook dashboard.
Navigate to Reports → Affiliate Report.
Report Attributes
You can customize the report by selecting specific attributes using the filter option. Below are the key attributes available:
Affiliate Name: Name of the affiliate partner who generated the traffic and conversions.
Payout: Total commission amount payable to the affiliate for the selected period.
Gross Clicks: Total number of clicks received, including duplicate and invalid clicks.
Deposit: Total deposit amount made by users referred by the affiliate.
NGR (Net Gaming Revenue): Revenue calculated after deducting bonuses, winnings, and chargebacks.
GGR (Gross Gaming Revenue): Total revenue generated by referred users before any deductions.
Steps to Apply Filters
To customize your Campaign Report:
Access Filters: Click on the filter icon located at the top-right corner of the report.
Campaign: Select one or more campaigns to view performance data specific to those campaigns.
Saved Report: Choose a previously saved report configuration to quickly load predefined filters.
Affiliate: Select one or more affiliates to analyze their individual or combined performance.
Brand: Select one or more brands to view affiliate performance at the brand level.
Promo Code: Select one or more promo codes to track performance driven by specific promotions.
Affiliate Manager: Select an affiliate manager to view performance data for affiliates managed by them.
Customer ID: Enter one or more customer IDs to view data for specific customers (use commas to separate multiple IDs).
Customer Report: Enable this option to view report data only for customers who registered within the selected date range.
Group By Options:
There are a lot of other reporting options as well. If you wish to see them, you can choose from this option and have that in your report.
Campaign: Groups report data based on individual campaigns.
Affiliate: Groups performance data by affiliate partners.
Currency: Groups data based on the currency used for transactions.
Brand: Groups data by advertiser or brand.
Product: Groups performance data by product associated with the campaign.
Country: Groups data based on the user’s country.
Activity Date: Groups data by the date on which user activity occurred.
Month: Groups data by calendar month.
Customer: Groups data by individual customers.
Source: Groups data based on the traffic source.
Promo Code: Groups data by applied promotional codes.
Media Name: Groups data by the media placement used by the affiliate.
Region: Groups data based on geographical regions.
Smartlink: Groups data based on the smartlink used for redirection.
P1–P10: Groups data based on the values passed through tracking parameters P1 to P10, allowing custom performance breakdowns.
Customer Registration Date: Groups data based on the customer’s registration date.
By KPIs
Payouts: Total commission amount payable to affiliates for the selected period.
FTD: Number of customers who made their first successful deposit.
NGR: Net Gaming Revenue after deducting bonuses, wins, fees, and chargebacks.
GGR: Gross Gaming Revenue generated before any deductions.
Chargebacks: Total amount reversed due to disputes, fraud, or invalid activity.
Deposits: Total amount deposited by referred customers.
Withdrawal: Total amount withdrawn by customers.
Customer Bonus: Total bonuses issued to customers.
Wagering Customers: Number of customers who placed at least one wager.
Active Customers: Customers who were active during the selected period.
New Depositing Customers: Customers who made their first deposit within the selected date range.
Depositing Customers: Total number of customers who made one or more deposits.
Registrations: Total number of customers who registered.
Registration Percentage: Percentage of clicks that resulted in registrations.
Gross Clicks: Total clicks recorded, including duplicates and invalid clicks.
Impressions: Total number of times creatives or tracking links were viewed.
Clicks: Total valid clicks recorded after filtering.
Rejected Clicks: Clicks rejected due to invalid traffic or rule violations.
Unique Clicks: Number of distinct users who clicked, excluding duplicates.
First Time Depositing Customers: Customers who made their first-ever deposit.
Deposit Count: Total number of deposit transactions.
Bets: Total amount wagered by customers.
Wins: Total winnings credited to customers.
Fees: Total fees or charges applied to transactions.
Bet Count: Total number of bets placed.
Payout Bonus: Bonus amount paid out to customers.
Click to Reg Window: Time window within which a registration is attributed to a click.
By payouts
CPA Payout: Fixed payout awarded for each qualifying conversion as per CPA terms.
CPA Cumulative Deposit Payout: Payout triggered once a customer’s total deposits reach the defined cumulative threshold.
CPA FTD Payout: Payout awarded when a customer makes their first successful deposit.
CPA Registration Payout: Fixed payout awarded for each valid customer registration.
CPA Deposit Payout: Payout awarded for each qualifying deposit made by a customer.
Rev-Share FTD Payout: Revenue share payout calculated based on first-time depositing customers.
Rev-Share NGR Payout: Revenue share payout calculated as a percentage of Net Gaming Revenue.
Rev-Share Deposit Payout: Revenue share payout calculated as a percentage of total deposits.
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have. Feel free to reach out to us at anytime by emailing us at [email protected] or by using the in-platform chat feature. We'd love to hear from you!
