Overview
The Brand Report in Affnook provides a consolidated view of performance metrics grouped at the brand level. This report helps you analyze how each brand is performing across affiliates, campaigns, traffic sources, and geographies, enabling better decision-making for optimization, budgeting, and partner management.
The Brand Report is especially useful for understanding brand-wise revenue contribution, payout efficiency, and customer activity trends.
Accessing the Brand Report
To access the Brand Report:
Log in to your Affnook dashboard.
Navigate to Brand Report from the dashboard.
Select the desired date range.
Apply filters and groupings as required.
Report Attributes
You can customize the report by selecting specific attributes using the filter option. Below are the key attributes available:
Brand Name: Name of the brand for which performance data is being displayed.
Payout: Total commission amount payable for the brand during the selected period.
Gross Clicks: Total clicks recorded for the brand, including duplicate and invalid clicks.
Deposit: Total deposit amount generated for the brand.
NGR (Net Gaming Revenue): Revenue after deducting bonuses, wins, fees, and chargebacks.
GGR (Gross Gaming Revenue): Total revenue generated for the brand before any deductions.
Steps to Apply Filters
To customize your Campaign Report:
Campaign: Select a campaign to view performance data related to that campaign.
Saved Report: Choose a previously saved report to quickly apply predefined filter settings.
Affiliate: Select an affiliate to view performance data generated by that partner.
Brand: Select a brand to view performance metrics specific to that brand.
Promo Code: Select a promo code to track performance driven by that promotion.
Affiliate Manager: Select an affiliate manager to view data for affiliates managed by them.
Customer ID: Enter one or more customer IDs to view data for specific customers (use commas to separate multiple IDs).
Customer Report: Enable this option to view data only for customers who registered within the selected date range.
Group By Options:
There are a lot of other reporting options as well. If you wish to see them, you can choose from this option and have that in your report.
Campaign: Groups data based on the campaign through which the activity was generated.
Affiliate: Groups performance data by the affiliate partner.
Currency: Groups data based on the currency of transactions.
Brand: Groups performance data by the associated brand or advertiser.
Product: Groups data by the product linked to the campaign or activity.
Country: Groups data based on the user’s country.
Activity Date: Groups data by the date on which the activity occurred.
Month: Groups data by calendar month.
Customer: Groups data by individual customer.
Source: Groups data based on the traffic source.
Promo Code: Groups data by the promotional code used.
Media Name: Groups data by the media placement or creative.
Region: Groups data based on geographic region or state.
Smartlink: Groups data based on the smartlink used for redirection.
P1-P10: Groups data based on the value passed in tracking parameter P1-P10.
Customer Registration Date: Groups data based on the customer’s registration date.
By KPIs
Payouts: Total commission amount payable for the selected period.
FTD: Number of customers who completed their first successful deposit.
NGR: Net Gaming Revenue after deducting bonuses, wins, fees, and chargebacks.
GGR: Gross Gaming Revenue generated before any deductions.
Chargebacks: Amount reversed due to disputes, fraud, or invalid activity.
Deposits: Total amount deposited by customers.
Withdrawal: Total amount withdrawn by customers.
Customer Bonus: Total bonus amount credited to customers.
Wagering Customers: Number of customers who placed at least one wager.
Active Customers: Number of customers active during the selected period.
New Depositing Customers: Customers who made their first deposit within the selected date range.
Depositing Customers: Total number of customers who made one or more deposits.
Registrations: Total number of customer registrations.
Registration Percentage: Percentage of clicks that resulted in registrations.
Gross Clicks: Total clicks recorded, including duplicate and invalid clicks.
Impressions: Total number of times creatives or tracking links were viewed.
Clicks: Total valid clicks after filtering invalid traffic.
Rejected Clicks: Clicks rejected due to fraud or rule violations.
Unique Clicks: Number of distinct users who clicked, excluding duplicates.
First Time Depositing Customers: Customers who made their first-ever deposit.
Deposit Count: Total number of deposit transactions.
Bets: Total amount wagered by customers.
Wins: Total winnings credited to customers.
Fees: Total fees or charges applied to transactions.
Bet Count: Total number of bets placed.
Payout Bonus: Bonus amount paid out to customers.
Click to Reg Window: Time window within which a registration is attributed to a click.
By payouts
CPA Payout: Fixed commission paid for each qualifying conversion as per the CPA agreement.
CPA Cumulative Deposit Payout: Commission paid once a customer’s total deposits reach the defined cumulative threshold.
CPA FTD Payout: Fixed payout awarded when a customer completes their first successful deposit.
CPA Registration Payout: Fixed commission paid for each valid customer registration.
CPA Deposit Payout: Commission paid for each qualifying deposit made by a customer.
Rev-Share FTD Payout: Revenue-share commission calculated based on first-time depositing customers.
Rev-Share NGR Payout: Revenue-share commission calculated as a percentage of Net Gaming Revenue.
Rev-Share Deposit Payout: Revenue-share commission calculated as a percentage of total deposits.
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have. Feel free to reach out to us at anytime by emailing us at [email protected] or by using the in-platform chat feature. We'd love to hear from you!
