Overview
The Media Report in Affnook provides detailed performance insights at the media and creative level. It helps you analyze how individual media placements, creatives, and sources are performing in terms of traffic, conversions, revenue, and payouts. This report is especially useful for optimizing creatives, evaluating media efficiency, and understanding ROI at a granular level.
Accessing the Media Report
To access the Media Report:
Log in to your Affnook dashboard.
Navigate to Media Report from the dashboard.
Reporting Attributes
Media Name: Name of the media placement or creative generating the traffic.
Payout: Total commission amount payable for the media performance.
Gross Clicks: Total clicks recorded for the media, including duplicate and invalid clicks.
Deposit: Total deposit amount made by users coming from the media.
GGR (Gross Gaming Revenue): Total revenue generated by the media before any deductions.
NGR (Net Gaming Revenue): Revenue after deducting bonuses, winnings, fees, and chargebacks.
Filters
You can refine the Media Report using the following filters:
Campaign: Select one or more campaigns to view media performance data specific to those campaigns.
Saved Report: Choose a previously saved report to quickly apply predefined filter settings.
Affiliate: Select one or more affiliates to analyze media performance for specific partners.
Brand: Select one or more brands to view media performance at the brand level.
Promo Code: Select one or more promo codes to track media performance driven by specific promotions.
Affiliate Manager: Select an affiliate manager to view media performance for affiliates managed by them.
Customer ID: Enter one or more customer IDs to view media performance for specific customers (use commas to separate multiple IDs).
Customer Report: Enable this option to view report data only for customers who registered within the selected date range.
Group By Options:
There are a lot of other reporting options as well. If you wish to see them, you can choose from this option and have that in your report.
Campaign: Groups data based on the campaign through which traffic was generated.
Affiliate: Groups performance data by affiliate partner.
Currency: Groups data based on the transaction currency.
Brand: Groups performance data by advertiser or brand.
Product: Groups data by the product associated with the campaign.
Country: Groups data based on the user’s country.
Activity Date: Groups data by the date on which the activity occurred.
Month: Groups data by calendar month.
Customer: Groups data by individual customer.
Source: Groups data based on the traffic source.
Promo Code: Groups data by the applied promotional code.
Media Name: Groups data by media placement or creative.
Region: Groups data based on geographic region.
Smartlink: Groups data based on the smartlink used for redirection.
By KPIs
Payouts: Total commission amount payable for the selected period.
FTD: Number of customers who made their first successful deposit.
NGR: Net Gaming Revenue after deducting bonuses, wins, fees, and chargebacks.
GGR: Gross Gaming Revenue generated before any deductions.
Chargebacks: Amount reversed due to disputes, fraud, or invalid activity.
Deposits: Total amount deposited by customers.
Withdrawal: Total amount withdrawn by customers.
Customer Bonus: Total bonus amount credited to customers.
Wagering Customers: Number of customers who placed at least one wager.
Active Customers: Customers who were active during the selected period.
New Depositing Customers: Customers who made their first deposit within the selected date range.
Depositing Customers: Total number of customers who made one or more deposits.
Registrations: Total number of customer registrations.
Registration Percentage: Percentage of clicks that resulted in registrations.
Gross Clicks: Total clicks recorded, including duplicate and invalid clicks.
Impressions: Total number of times creatives or tracking links were viewed.
Clicks: Total valid clicks after filtering invalid traffic.
Rejected Clicks: Clicks rejected due to fraud or rule violations.
Unique Clicks: Number of distinct users who clicked, excluding duplicates.
First Time Depositing Customers: Customers who made their first-ever deposit.
Deposit Count: Total number of deposit transactions.
Bets: Total amount wagered by customers.
Wins: Total winnings credited to customers.
Fees: Total fees or charges applied to customer transactions.
Bet Count: Total number of bets placed.
Payout Bonus: Bonus amount paid out to customers.
Click to Reg Window: Time window within which a registration is attributed to a click.
By payouts
CPA Payout: Fixed commission paid for each qualifying conversion as per the CPA agreement.
CPA Cumulative Deposit Payout: Commission paid once a customer’s total deposits reach the defined cumulative amount.
CPA FTD Payout: Fixed payout awarded when a customer completes their first successful deposit.
CPA Registration Payout: Fixed commission paid for each valid customer registration.
CPA Deposit Payout: Commission paid for each qualifying deposit made by a customer.
Rev-Share FTD Payout: Revenue-share commission calculated based on first-time depositing customers.
Rev-Share NGR Payout: Revenue-share commission calculated as a percentage of Net Gaming Revenue.
Rev-Share Deposit Payout: Revenue-share commission calculated as a percentage of total deposits.
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have. Feel free to reach out to us at anytime by emailing us at [email protected] or by using the in-platform chat feature. We'd love to hear from you!
