The iGaming world comes with its own set of unique terms that can sometimes be confusing for new users or even experienced players. This article aims to clarify some of the most common terminologies you’ll encounter while navigating an iGaming platform. Understanding these terms will help you manage and optimize your experience with various platforms, products, and campaigns in the gaming industry.

A lead refers to a new player who signs up or registers for a particular game or product.
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The first occasion when a player deposits money into a game. This is a significant milestone for operators and affiliates, often marking the point of conversion from a lead to an active customer.
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Any deposit made by a player after the first-time deposit. From the second deposit onward, all further deposits are classified as recurring.
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This is the operator's financial outcome once all costs have been deducted from the Gross Gaming Revenue (GGR). Essentially, it’s the net profit remaining after bonuses, chargebacks, fees, and other adjustments are subtracted.
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​Formula: NGR = GGR - Bonuses - Adjustments - Chargebacks - Fees.
​You can customize this formula based on your platform's financial structure.
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GGR refers to the total revenue generated before any deductions such as bonuses or adjustments. This is the raw profit an operator makes.
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​You can customize or create a formula to calculate GGR based on your platform's needs.
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Any amount the operator 'adjusts' from the customer's account. This might include bonus corrections, errors, or any financial modifications.
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A chargeback occurs when a customer disputes a past transaction, usually claiming it was invalid or fraudulent. The operator must return the amount to the customer, often through a refund or deduction.
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This refers to the payouts made by the operator when a customer wins and decides to cash out their earnings.
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The amount paid to an affiliate once certain conditions are met during an ad campaign. Payout rates can vary and can be set up on the platform under the "Manage Payout" section.
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These are players who have registered and deposited money simultaneously. It’s important to note that if a player registers but does not deposit, they will not be counted as a new depositing customer.
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These are performance-based pricing models. In CPL, affiliates are paid for each lead they generate. In CPA, affiliates are compensated for each acquisition (e.g., when a lead makes a first-time deposit).
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A commission structure where affiliates are paid a percentage of the Net Gaming Revenue (NGR) generated by the players they bring in.
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These are players who actively participate in betting or gambling on the platform. Wagering customers are often key targets in revenue-sharing models, as their activity directly impacts the operator’s income.
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We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have. Feel free to reach out to us at anytime by emailing us at [email protected] or by using the in-platform chat feature. We'd love to hear from you!

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