Campaign Name – The name or title of the campaign being run, used to identify performance data.

Payout – The total amount paid to affiliates based on defined conversion events (e.g., CPA, Rev-Share).

Gross clicks – The total number of raw clicks received on the campaign tracking link, including duplicates and bots.

Deposit – The total monetary amount deposited by users acquired through the campaign.

GGR (Gross Gaming Revenue) – The total revenue generated before any deductions (e.g., Deposits - Wins).

NGR (Net Gaming Revenue) – The net revenue after deducting bonuses, chargebacks, and winnings from GGR.

Campaign – Select one or more campaigns to view performance metrics specific to those campaigns only.

Saved Report – Choose from previously saved report configurations to quickly apply predefined filters and settings.

Affiliate – Filter the report by one or more affiliates to analyze their individual performance and contribution.

Brand – Select specific brands to evaluate how different brand offerings are performing across campaigns.

Promo Code – Filter data using specific promo codes to assess the effectiveness of promotional activities.

Affiliate Manager – Choose a particular affiliate manager to view performance metrics for affiliates managed by them.

Customer ID – Enter a customer ID to view the full activity and conversion history linked to that specific user.

Campaign – The name or ID of the marketing campaign generating the traffic or conversions.

Affiliate – The partner or publisher promoting the campaign and driving the user actions.

Currency – The currency in which the revenue, payout, and profit are recorded.

Brand – The advertiser’s brand associated with the specific campaign or product.

Product – The product or service being promoted under the campaign.

Country – The geographic location (GEO) from where the click or conversion originated.

Activity Date – The exact date when the user activity (click/conversion) occurred.

Month – The calendar month corresponding to the activity date for reporting purposes.

Customer – The end user who completed the conversion or engaged with the campaign.

Source – The traffic source or placement that brought the user to the campaign.

Promo Code – The promotional code used by the customer, often for discounts or tracking.

Media Name – The name of the media platform or creative used in the campaign.

Region – The regional breakdown (e.g., state or city) of where the activity originated.

P1–P10 – Custom tracking parameters passed dynamically to capture granular data (e.g., sub IDs, click tags).

Customer Registration Date – The date on which the customer signed up or registered on the advertiser's platform.

Payouts – The total commission or revenue paid to the affiliate for their performance.

FTD (First Time Deposits) – Number of users who made their first deposit through the affiliate’s traffic.

NGR (Net Gaming Revenue) – Revenue generated by the operator after deducting bonuses, chargebacks, and other costs.

GGR (Gross Gaming Revenue) – Total earnings from customer losses before any deductions.

Chargebacks – The value or count of transactions reversed due to disputes or fraud.

Deposits – Total monetary deposits made by users referred through the affiliate.

Withdrawal – Total amount withdrawn by users attributed to the affiliate.

Bonuses – Total bonuses or promotional credits awarded to users referred by the affiliate.

Wagering Customers – Number of users who placed bets or wagers.

Active Customers – Users who performed any trackable activity (like deposit, wager, etc.) within the defined period.

New Depositing Customers – Customers who made their first deposit within the selected time frame.

Depositing Customers – Users who made deposits during the reporting period, regardless of when they registered.

Registrations – Total number of user sign-ups via the affiliate’s tracking link.

Registration Ratio – The ratio of registrations to total clicks (Registrations ÷ Clicks).

Gross Clicks – Total number of raw clicks generated on the affiliate’s tracking link.

Impressions – Number of times the affiliate’s creatives (like banners) were viewed.

Clicks – Total number of valid (non-rejected) clicks recorded via affiliate links.

Rejected Clicks – Clicks disqualified due to validation failures or policy filters.

Unique Clicks – Count of distinct users who clicked the affiliate link (excluding repeat clicks).

First Time Depositing Customers – Users who made their first-ever deposit after registering.

Deposit Count – Total number of deposit transactions made by users.

Bets – Number of bets or wagering transactions placed by users.

Wins – Total winnings paid out to users from bets placed.

Fees – Any platform or operational fees deducted from the revenue or commissions.

CPA Payout – Fixed cost paid per conversion, typically when a user performs a predefined action like registration or deposit.

CPA Cumulative Deposit Payout – Payout triggered when the user's total deposit amount (cumulative) crosses a defined threshold.

CPA FTD Payout – Cost per acquisition payout based on the user's First Time Deposit.

CPA Registration Payout – Payout triggered when a user successfully registers on the advertiser's platform.

CPA Deposit Payout – Payout based on a successful deposit event by the user, not necessarily the first.

Rev-Share FTD Payout – Revenue share calculated from the earnings generated by a user’s First Time Deposit.

Rev-Share NGR Payout – Revenue share payout based on the Net Gaming Revenue (NGR) generated by the user.

Rev-Share Deposit Payout – Revenue share earned as a percentage of the user's deposit(s), usually ongoing.