At a Glance: This article aims to help you understand the difference between a brand and an operator by exploring various factors and providing relevant examples. Let's dive into the details to gain a clearer understanding of these distinctions.
In the iGaming industry, two key stakeholders play pivotal roles: brands and operators. Understanding the differences between these two is essential for navigating this space effectively.
Brand vs. Operator
Operators work with multiple brands simultaneously, managing and promoting their various games. Brands, on the other hand, are entities that host multiple games under their umbrella.
An operator's role involves spreading the message of one or multiple games from a brand. This is similar to a publisher working with Flipkart on two campaigns and with Big Bazaar on another two. Operators can choose to handle ad campaigns for games from a single brand or multiple brands.
Brands can encompass multiple games without any strict limitations on the number of games they host.
Example
To understand this better, consider the following example:
RummyCircle is a brand that offers various games such as poker and rummy.
PlayDream is another brand that includes games like cricket, hockey, and football.
If an individual works with both RummyCircle and PlayDream to help grow their businesses, they would be labeled as an Operator. Meanwhile, RummyCircle and PlayDream are referred to as Brands.
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