At a Glance: This article provides insights into the Customer Report feature, offering detailed information about customer data, including customer emails, last activity dates, and other valuable metrics to help you manage and track player behaviour effectively.
Overview
Customer report or often called "Players" report gives you an insight into the people who are interacting with your brand or product (games). You can get an overview as to which city your customer belongs to or the payout you had to pay your affiliates.
This Report is essential for gaining a deeper understanding of player engagement and tracking their actions, enabling you to refine marketing strategies and improve performance within the iGaming space.
Report Attributes
You can select the attributes that you want to see in the reports by clicking on filter option in the top right corner.
Customer ID: The unique ID associated with the customer.
Product- Unique product ID and the product name will display here.
Affiliate: Name of the affiliate.
Campaign - The campaign via which the customer is associated.
Customer Name: Name of the customer
Customer Email: Email id of the customer with whom he/she is associated with.
Brand: The brand that the customer is engaged with.
Source: It refers to the origin of traffic or players, such as an affiliate, marketing campaign, or specific channel (e.g., social media, search engines, or paid ads). It helps track where users come from, aiding in performance analysis and optimization.It is displayed under this column.
Tracking Token - A tracking token is a dynamically generated variable. In offers’ URLs, tokens are used to track specific information in a campaign.
Promo code: Promo code will reflect in this column.
Status: You can view the status of the customer here.
OS: Name of the operating system of the user's device (i.e Android, Windows, Linux, IOS)
Device: Device type of the user (i.e Computer, mobile)
Browser: Name of the browser using which the user is involved in the activity.
Reject Reason: You can see the reason why the customer got rejected.
Currency: The currency in which the player deals in.
Created Date: It refers to the date when the customer is created on the platform.
Last Activity Date: It refers to the date when the customer performed the last activity on the platform.
Last Login Date: It refers to the last login date of the customer.
IP - IP address of the customer.
Click IP - Click IP address of the customer.
Country: Name of the country from which the user has made this click.
Region: Name of the region from which the user has made this click.
City: Name of the city from which the user has made this click.
ISP - Name of the internet service provider.
Media Name: Name of the Media reflects under this.
User Id: It refers to the unique customer ID of the user.
Filter Options
There are several filters that you can apply to your report to get crisp and clear data as per your requirements.
On the right-hand side, you will see the filter icon. To use a filter, simply click on the icon to apply it.
Customer ID: Enter the customer id's for whom you wish to filter out the data.
Saved Reports: Filter out based on saved reports.
Product: Enter the product name here.
Customer Name: If you want to filter out the report based on customer name you can do that by simply entering the customer name in this field.
Customer Email: If you want to filter out the report based on customer email you can do that by simply entering the customer email in this field.
Brand: Select the brand for whom you want to filter out the clicks.
Affiliate: Enter the affiliate name.
City: Select the city based on which you want to filter out the report.
Country: Select the country based on which you want to filter out the report.
Campaign: Enter the campaigns based on which you want to filter out the reports.
Source: You can also filter out the report based on source.
Affiliate Manager: Filter out based on Affiliate Manager.
Customer Report
You can get the crisp of customer logs in the customer report where you will get to see your total registrations, total payouts, top brand, top country and new customers.
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have. Feel free to reach out to us at anytime by emailing us at [email protected] or by using the in-platform chat feature. We'd love to hear from you!
